If your business is already on Tik Tok, it is normal that you ask yourself: what now? As in any social network, you need a plan that allows you to position yourself. So let’s see how to create a successful Tik Tok strategy.
The impact of TikTok on users
To create a Tik Tok strategy, the first thing we must take into account is the reach it has achieved and the impact it has on users. Yes, everyone is talking about this social network, it is all the rage, but how many people are connected to it?
As of September 2021, Tik Tok was registering one billion monthly active users. This makes it the fastest-growing social platform worldwide and the sixth on the list of the most-used social networks.
In addition, the company claims that marketers with accounts on the platform can reach an estimated 970.2 million users over the age of 18.
But the impact it will have on your business may be even greater because Tik Tok only publishes data for its over-age audience. The reality is, kids are on it as young as 13 years old, and there are no measurements for minors.
So, do you need to be on Tik Tok? Let’s see how you can take advantage of this social network.
Why consider Tik Tok for your strategy?
Surely you have heard that not all social networks work for companies and that the characteristics of each one and its audience determine the reach they will have.
Yes, this is a reality. But, it is also true that a well-planned and successful strategy can overturn this theory. So, if you are considering joining your venture to TiK Tok but you don’t know if it will work for you, having a plan is key.
This social network is a global phenomenon that allows you to create videos of up to three minutes and topics that young people identify with lead the platform. These are the most popular:
- Video games;
If your Small and Medium Enterprise (SME) has one of these concepts, then it is time to make it visible in Tik Tok. This does not mean that if you are dedicated to something else you should discard it. As we already mentioned, the key is to develop an innovative plan that shows the brand to millions of users.
One of the interesting aspects of this network that makes all brands want to be on it is its viral potential. So if your marketing goals include getting noticed, you’ve come to the right platform.
How to go viral on Tik Tok?
The more interactions your videos have, the more chance you have of going viral organically, and that’s what you have to look for in this virtual community.
It so happens that Tik Tok’s popularity lies in the fact that users can reproduce the content of any account giving it their personal touch.
So, if you create a video that your niche identifies with to the point of wanting to play it on their profiles, then consider yourself a winner among the millions of users.
In theory, it sounds simple, but how to achieve it? As in all social networks, creativity has to reign, but you already know that! To view popular topics on how to buy tiktok likes, visit their blog on their page.